Advertisements: Who Should Write and Draft Them?

However, many small businesses do not understand and certainly have not embraced these tools. In many instances, they have not even moved to e-mail marketing.Advertisements: Who Should Write and Draft Them?

Local businesses rely upon that old favorite called Word Of Mouth marketing plus some advertising. That advertising is often in local papers. Frequently, those papers are free to the people receiving them. Every house in a geographic area is part of the circulation.

That is my take on it. Over to you. What do you think?

Social Media is like a tidal wave. Everywhere you turn you are hearing about Twitter, Facebook, LinkedIn and many other similar media phenomena.

Local advertising can still be powerful when used properly

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Often, the ad is designed and written by the business owner or an employee of the business. What happens when the business owner does not focus their message? The result is confusion for the reader or even worse a poor impression of the business.

Here is an ad I recently saw in a local free paper during summer in the Northeast US.

Rob is a blogger on the topics of marketing, product development and product management. He draws upon his 20+ years of experience in domestic and international markets. Over the course of his career he has travelled to over 20 countries on business. He has worked with small, medium and large companies as well as matrixed and multi-national organizations. That experience is distilled into his writing, consulting and employment. He blogs at http://www.rob-berman.com.

Would you call this snowplow operator to handle your painting project?Would you call this painter to handle your snowplowing?Is local advertising the way to reach new customers for small businesses?

“Painting contractor looking for interior work. Specializing in refinishing kitchen cabinets. Unwanted wallpaper need stripping? Thinking about changing colors in your house? Snow plowing available.”

Business owner or copywriter?

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For more Advertising Tips and Techniques please click: http://www.rob-berman.com/category/advertising/

Most potential clients do not know the company. Their only impression is gleaned from the ad. A potential customer makes a split second decision to continue to read the ad and contact the business to discuss their services OR to ignore the ad.Advertisements: Who Should Write and Draft Them?

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