Smart Growth: Building an Enduring Business by Managing the Risks of Growth
Product Description
Smart Growth: Building an Enduring Business by Managing the Risks of Growth
- ISBN13: 9780231150507
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Smart Growth: Building an Enduring Business by Managing the Risks of Growth
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Smart Growth accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P& G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.
Smart Growth: Building an Enduring Business by Managing the Risks of Growth
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Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either “grow or die.” Introducing a research-based growth model called “Smart Growth,” Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore earnings just to appease Wall Street.
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Comment by P. Sharma
I am the CEO of a growing private company. Professor Hess’s research on high growth private companies gave me a road-map of my upcoming challenges including the “gas pedal” approach to managing the pace of growth; the need for strategic focus; and the challenges of building a management team. I now better understand how growth creates risks (that we often overlook) to be managed and in what specific ways I must not let that growth create quality and customer value proposition risks. The Room & Board and Defender Direct stories were particularly illuminating.
In the heat of growth, its about time we better balanced our leadership upon enduring business principles more than short-term pressure. We are in just such times now. Be prepared to lead. Read Professor Hess’s timely book. I highly recommend!
Rating: 5 / 5