What do you mean by “the most powerful brands are those that are able to transverse disruptive cultural shifts
Douglas Holt of Harvard Business School said that The most powerful brands are those that are able to transverse disruptive cultural shifts. Do you agree? Why? If yes, which brand and how did it do that using the 4Ps mix strategy,(promotion,price,positioning,product)
What do you mean by "the most powerful brands are those that are able to transverse disruptive cultural shifts
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Comment by discofro66
I think Mcdonalds is doing an excellent job of transversing a major cultural shift. That being the desire for healthier foods. They are trying to cater to this crowd by offering salads and bottled water and so on. In this they are able to stay on top of the fast food market while appealing to multiple markets.